Welcome, Flower Friends!
Experience flower-filled summers with uPick flowers, events, photography, and unforgettable memories!
We are First Roots Farm, a flower farm in Oconomowoc, WI creating flower-filled experiences for friends, families, and memories worth making together.
Hi, I’m Janell — the farmer behind First Roots Farm. Our motto is simple: Grow wild, pick joy, and let yourself bloom. We’re so glad you’re here!
Upcoming Events
The Flower CSA at First Roots Farm
Give a Whole Summer of Blooms
Choose a 4, 6, 8, or Unlimited uPick Season Pass and let their summer shine.
Our 2026 uPick Dates Are Announced — summer can’t come fast enough.
2 Acres in Full Bloom — Come See for Yourself
Join us for uPick flower events, private celebrations, corporate gatherings, and professional photography sessions surrounded by stunning seasonal flowers.
We specialize in providing photographers a unique space for their client sessions.
Whether you're a professional photographer seeking the perfect backdrop or an individual wanting to book a session, we’ve got you covered. Choose from our list of preferred photographers, or bring your favorite photographer to create your dream session. Let us help you schedule and plan your time on the farm for a truly magical experience.
Lake Country’s Favorite Flower Fix
Bring your people (or come solo), enjoy a uPick, pick the blooms that speak to you, and walk away with a bouquet that feels like pure summer happiness.
Plan Your Next uPick With Us! From small groups and private parties to full-scale corporate events, First Roots Farm is the perfect backdrop. Enjoy the beauty of our flower fields, create bouquets together, and make memories that last.
We’ve partnered with amazing businesses and community groups to bring flower-filled experiences to their spaces — and we’d love to do the same for you!
From team outings to private celebrations, we create flower-filled experiences designed to bring people together.
Hey there, I'm Janell! My husband, our four kids, and I are the family behind First Roots Farm — home to 2 acres of vibrant cut flower fields, and acres of Kunekune pigs grazing on pasture, and a community that blooms right alongside the seasons.
What started as a small garden dream has grown into fields you can wander, bouquets you can snip, wedding flowers designed with love, and the perfect backdrop for capturing family photos in the flowers. Whether you’re enjoying a uPick, picking up your CSA bouquet, joining us for a seasonal event, or savoring our pastured pork, we’re so glad you’re here.